VIP and loyal-customer discounts on Shopify

Tab Promo can limit a discount to specific customers using Shopify customer tags, number of past orders, lifetime spend, logged-in status or B2B company status. On the Pro plan it can also read a customer metafield, such as a loyalty tier written by your points app, so "Gold members get 15% off" runs at checkout without exporting lists. Any offer type works: order or product discounts, tiers, Buy X Get Y, free gifts or free shipping.

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Plan: Free — up to 20 promotion orders a month; Starter — $49/month for unlimited orders (loyalty tiers and other customer metafields need Pro — $99/month)

See it work

What the shopper sees.

Examples

Offers you can set up today.

Tagged VIPs

Customer tag is "VIP" → 15% off the order

A logged-in customer tagged VIP gets 15% off at checkout; everyone else pays full price.

Repeat buyers

Order count 3 or more → free shipping

A customer placing their 4th order gets free shipping.

Big spenders

Lifetime spend $1,000 or more → $20 off orders over $150

A customer who has spent $1,240 gets $20 off a $180 cart.

Loyalty tier (Pro)

Customer metafield loyalty.tier is "Gold" → 10% off the order

Members your loyalty app marks as Gold get 10% off; Silver members do not.

Setup

How to set it up.

Pick a starting point. For tags, order count or spend, start a Blank campaign. For a loyalty-tier metafield, pick the VIP exclusive discount template (Pro), which starts with loyalty.tier == "Gold" as a code discount.
Add the customer condition. In the rule, add Customer tag, Order count, Customer spend (LTV), Logged-in customer or B2B company customer. On Pro, use Customer metafield or Customer tier metafield instead.
Choose the reward. Pick the action: order or product discount, quantity tiers, Buy X get Y, free gift or free shipping.
Test with a real customer. Run Preview on a recent order from a customer who matches. For loyalty-tier rules, also place a test checkout as that customer on a development store.
Publish. Open Publish, resolve any errors, and click Publish now.

Good to know

Where it stops.

Customer conditions rely on Shopify knowing who the shopper is. Guest shoppers have no tags, order history or metafields to check.
Customer tags and customer metafields cannot be used in the same campaign. Metafield campaigns trade tag checks for metafield checks; use two campaigns if you need both.
Tab Promo reads the loyalty tier; it does not calculate it. Your loyalty or CRM app must write the tier into a customer metafield.
Free shipping is not available in metafield (Pro data) campaigns. Use tags, order count or spend for a VIP free-shipping offer.

Plan: Free — up to 20 promotion orders a month; Starter — $49/month for unlimited orders (loyalty tiers and other customer metafields need Pro — $99/month). Compare plans

Use metafields as discount conditions Before you launch Create your first campaign

FAQ

Common questions.

Do I need a loyalty app?

No. Customer tags, order count and lifetime spend come straight from Shopify. You only need another app if you want to target a loyalty tier or score it stores in a customer metafield.

Can I make the VIP offer a code only VIPs can use?

Yes. Make it a code discount; the code only gives a discount to customers who meet the conditions. The VIP exclusive discount template starts as a code discount.

Is this the only way to read loyalty data at checkout?

No. Shopify's own customer segments and other discount apps can also use customer data. Tab Promo's approach is to put the loyalty condition in the same rule as tiers, gifts or BOGO, and preview it before publishing.

Does it slow down checkout?

No outside calls are made at checkout. Shopify reads the customer data and runs the discount logic inside its own checkout.

Can VIP discounts combine with other discounts?

Yes, if you allow it in the campaign's Combinations setting, which follows Shopify's order, product and shipping discount combination rules.

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