Tab Promo vs BOGOS: a flat price when promotions scale.
BOGOS and Tab Promo both run BOGO, tiered discounts and free gifts on Shopify. BOGOS charges by the orders it brings in, while Tab Promo charges one flat monthly price with unlimited orders. Below about 600 offer orders a month, BOGOS costs the same or less; above that, Tab Promo costs less, and the gap grows with every order.
Monthly cost
What you pay as orders grow.
| Offer orders a month | BOGOS | Tab Promo Starter | Costs less |
|---|---|---|---|
| 300on BOGOS Basic | $29.99 | $49 | BOGOS |
| 1,000on BOGOS Grow | $69.99 | $49 | Tab Promo |
| 3,000on BOGOS Grow | $169.99 | $49 | Tab Promo |
| 5,000on BOGOS Plus | $259.99 | $49 | Tab Promo |
BOGOS: plan price plus $0.05 for each order beyond the plan’s allowance (300 on Basic, 600 on Grow, 2,000 on Plus); orders are those attributed to BOGOS. BOGOS’s annual plans cost less per month. Its Grow plan is $69.99 with 1,000 orders on Shopify Advanced. Tab Promo: Starter at $49/month with unlimited orders. Campaigns that need metafields or the storefront API need Pro ($99); A/B tests and profit reports need Growth ($199).
Side by side
Where they differ.
| Topic | BOGOS | Tab Promo |
|---|---|---|
| How you pay | Each plan includes a monthly allowance of orders attributed to BOGOS, then $0.05 per extra order. | A flat monthly price. Unlimited orders, no per-order or overage fees. |
| Free plan | Runs live offers for 30 orders in total. | Runs live promotions for 20 promotion orders every month, with Starter features. Drafts and previews are always free. |
| Free gifts | Adds the gift to the cart or offers it in a pop-up. | The shopper claims the gift, and checkout prices it at $0. It is never added on its own. |
| Range | Gifts, BOGO, bundles, volume discounts, checkout and post-purchase upsells in one app. | Discounts only: tiers, Buy X Get Y, gifts, free shipping, customer-targeted offers and purchase limits. |
Tab Promo
Built for promotions you can’t get wrong.
- Preview a campaign against real orders from the last 60 days, and replay one order across every active campaign to see how they stack.
- Publish checks catch incomplete rules and Shopify Function limits before anything goes live.
- Every publish is kept as a version. Restore an earlier one in one step.
- Target by customer tags, order count and lifetime spend; on Pro, by customer and product metafields such as a loyalty tier.
- On Pro, a custom theme calls the storefront API straight from its JavaScript — no API key and no backend to host.
- Discounts run inside Shopify checkout with no call to Tab Promo’s servers. Storefront messages only show offers, so they can’t change what a shopper pays.
Honestly
When BOGOS is the better choice.
- Your store sends fewer than about 600 offer orders a month. BOGOS’s Basic and Grow plans cost the same as Tab Promo Starter or less.
- You want gifts added to the cart for the shopper.
- You need bundles, build-a-box or post-purchase upsells in the same app as your discounts.
- You sell through Shopify POS or a headless storefront such as Hydrogen.
- You value a long track record: BOGOS has been on the Shopify App Store since 2014 and has more than 4,400 reviews.
FAQ
Common questions.
Other comparisons
Tab Upsell & Bundles vs Shopify Bundles
Tab Upsell & Bundles vs Shopify Search & Discovery
Is Tab Promo cheaper than BOGOS?
It depends on volume. Below about 600 BOGOS-attributed orders a month, BOGOS costs the same or less. Above that, BOGOS adds $0.05 per order, while Tab Promo Starter stays at $49/month with unlimited orders. Prices as listed on October 1, 2026, monthly billing.
Does BOGOS charge per order?
BOGOS plans include a monthly allowance of orders attributed to BOGOS — 300 on Basic, 600 on Grow, 2,000 on Plus — and charge $0.05 for each order beyond it (as listed on October 1, 2026).
Can Tab Promo run BOGO offers?
Yes. Buy X Get Y discounts the cheapest qualifying items, up to 100% off, and repeats for every complete set in the cart. It is included from the Starter plan.
Why doesn’t Tab Promo add gifts to the cart automatically?
It is a deliberate choice. A gift that appears on its own can fight the shopper’s cart and theme. With Tab Promo the shopper claims the gift, and Shopify checkout decides whether it is free. If the cart later drops below the threshold, the gift is no longer free and the shopper is shown how to remove it.
Does Tab Promo make bundles?
No. Tab Promo handles discounts. Tab Commerce makes a separate app, Tab Upsell & Bundles, for upsells and bundles of two to four products.
Tab Promo
Build your first campaign free.
Draft it, preview it on real orders, and go live from $49/month — however many orders it brings in.