Tab Upsell & Bundles vs Search & Discovery: a recommendation, or an offer?
Shopify’s free Search & Discovery app lets you hand-pick up to 10 complementary products for each product and show them on product pages in compatible themes, with click and purchase-rate reports. Tab Upsell & Bundles adds what it leaves out: a discount or a set price for buying together, placements on the cart page and in compatible cart drawers, and revenue tracked by order with refunds taken out. If a free “Pair it with” row on product pages is all you need, Search & Discovery is enough.
Side by side
Where they differ.
| Topic | Shopify Search & Discovery | Tab Upsell & Bundles |
|---|---|---|
| Buying together | Recommendations only; Shopify’s help pages mention no discount for buying the pair. | Upsell discounts, and bundles at a fixed total, amount off or percentage off. |
| Choosing products | Up to 10 complementary products per product, picked by hand. Related products are generated automatically. | Products you choose per campaign. Discovery lists pairs from your last 90 days of paid orders to start from. |
| Where it shows | Product pages, through a complementary products section in compatible themes. | Product pages, the cart page and compatible cart drawers. |
| Results | Click rate and purchase rate for recommendations. | Upsell and bundle revenue by order, reduced by refunds, with CSV export. |
| Price | Free, made by Shopify. | Free for 50 Online Store orders every 30 days. Paid plans from $49/month with no order limits. |
Tab Upsell & Bundles
Bundles priced exactly as you set them.
- Shoppers pick a variant for each piece and see a fresh bundle price, the regular price and the saving before they add it.
- A fixed set gets its price whenever the cart holds every piece, however they were added; the cart page and compatible drawers name the missing piece and add only that.
- Build-a-box bundles from product groups you choose, with optional extras at full price, and quantity breaks from Buy 1 to Buy 9 inside the product page’s own Add to cart.
- An exact bundle price for each currency you sell in, applied as entered.
- Upsells on product pages, the cart page and compatible cart drawers in the same app, with Discovery listing pairs from your last 90 days of paid orders.
- Upsell and bundle revenue reported separately, tied to Shopify orders and reduced by refunds.
Honestly
When Shopify Search & Discovery is the better choice.
- You want a free “Pair it with” row on product pages and don’t want to discount it.
- You want Shopify to generate related products for you automatically.
- Ten hand-picked products per item is enough, and click and purchase rates tell you what you need.
- You already use Search & Discovery for search filters and results, and want one free app.
FAQ
Common questions.
Other comparisons
Tab Upsell & Bundles vs Shopify Bundles
Can Search & Discovery give a discount for buying products together?
Shopify’s help pages for complementary products don’t mention discounts. It recommends products; a set price or an upsell discount needs another app.
How many complementary products can Search & Discovery show?
Up to 10 per product, picked by hand, shown through a complementary products section in themes that support it.
Can I use both apps?
Yes. They do different jobs: Search & Discovery shows recommendations, and Tab Upsell & Bundles runs priced offers. Use separate spots on the product page so shoppers don’t see the same product twice.
Does Tab Upsell & Bundles recommend products automatically?
No. Only products you choose are shown. Discovery suggests pairs from your own paid orders, but nothing is published until you save a campaign.
Tab Upsell & Bundles
Build your first bundle free.
Free for 50 Online Store orders every 30 days. Paid plans from $49/month, with no limits on orders or storefront views.